We can turn on the tube and hear about all the gloom and doom of the economy, the political candidates talking about how they are going to improve the economy and the unemployment rate.
We’ve all heard the sad stories of our struggling neighbors and friends trying to survive in the changing market. The economy has impacted almost every small business in one way or another. We hear about how the smaller companies are getting absolutely crushed by the high profile big chain corporate businesses.
So we are constantly searching for a solution to on how to generate more water damage leads and interest in order to stay competitive. Most of the time it’s not possible to spend the kind of money that the big corporations spend on national advertising so that they can stay competitive.
So how on earth are we as small business owners supposed to generate leads for our water damage restoration company?
Harness the power of the Web
When you make your water damage restoration company visible to your target market you will be able to generate a monstrous amount of leads. Your company has features and benefits that those big chains just can’t provide like:
• High quality customer service
• Reasonable prices
• A trusted and reputable reputation in the local community
So why not take advantage of these enormous attributes and use them to your advantage? Don’t let your business suffer due to a lack of leads.
Not only will you be able to find more leads but you can make yourself visible in your local community. It is a proven fact that local customers will come back to the same company that performed quality workmanship as well as a superior level of customer service.
They will also provide your company with invaluable mouth to mouth advertising that will grow your lead count like a bamboo tree in the rain.
So how is this accomplished?
It sounds great and we all want leads but what is the practical application?
You have to be online; you have to make it easy for your potential customers to find you. You should create a marketing campaign in your local community so when there is any threat of flooding or severe water damage your phone number is the first one that they find and call.
You can incorporate SEO into your plan, you can either do it yourself or you can hire a professional. Most consumers will shop for a water damage restoration contractor inside of a 20 mile radius of their home. That means that you need to make yourself found in that immediate area. There are several databases that a good marketing company or an SEO specialist can list your water damage restoration business in.
You’ll want to stress to whoever you use that you want to be in the top 3 for any type of insurance claim or water damage repair search in your zip code.
Let these guys handle the tech aspect of this stuff and you just keep providing quality service and watch all of your new leads roll in.