Ecommerce websites are often faced with the difficult situation of having their visitors nearly through with their purchase, only to see them leave the site without completing the checkout, never to be traced again. Commonly called abandoned carts, this is a frustrating experience for an ecommerce company.
An ecommerce business has to understand the reason for which an ecommerce shopping cart gets abandoned. There is no clear, one reason for this; yet, some of the most commonly reported reasons include finding a better or better looking product and changing the mind; bad ecommerce design; lack of proper payment features in the ecommerce site, and so on.
Try some solutions
Try tracking the visitor. One easy way of doing this is to get the e-commerce software to have a feature which makes it necessary for the visitor to first enter personal details before going ahead with the purchase.
Online shopping cart software can also come with verified security, both at the level of the ecommerce website as well as third party payment gateways. This ensures that the payment is going to be safe and that the shopper’s identity is not going to become public.